Feature discovery

Feature discovery lets users discover new features or big design updates. This could for example be an onboarding for Portokoder or just letting people know about the introduction of Dark mode.

Set the tone

There are two ways to go with feature discovery. Either a feature has moved and you have to inform the user or it's something completely new and you have to educate the user. In both cases you have to communicate the benefits and a call to action, if possible.

When something new as Dark Mode was introduced, we needed to educate the user in what it was and how to turn it on. It's straight to the point and clear.

Do vs Don't Examples

Do

English

Dark mode is here

Many of you requested the app in darker colours and the wait is now over. Turn dark mode on and off in "Appearance" on the "Profile" tab. Hope you enjoy it.

Swedish

Mörkt läge är här

Många av er har önskat att få appen i mörkare färger och väntan är nu över. Slå på eller av mörkt läge under "Utseende" på fliken "Profil." Hoppas ni gillar det.

Don't

English

The PostNord app can now viewed in darker colors

Users have asked for dark mode for a long time and finally we have made it for you. Turn it on and see how it looks.

Swedish

PostNord-appen kan nu ses i mörkare färger

Användare har länge frågat efter dark mode och äntligen har vi byggt det åt er. Slå på och se hur det ser ut.

🐿️ "When introducing a new feature or experience we want people to feel invited, excited and curious."

Letting someone else pick up your parcel is a feature in many steps, and it was important to educate users in the benefits before explaining the process. First understand what's in it for me and then how to achieve it.

Do

English

Let someone else pick up your parcel

You have to identify with BankID before you ask someone else to pick up your parcel.

Once you have shared your parcel, anyone with the link can help you pick up your parcel.

Swedish

Be någon annan hämta ut ditt paket

Du behöver identifiera med BankID innan du ber någon annan hämta ut ditt paket.

När du har delat ditt paket kan vem som helst med länken hjälpa dig att hämta ut ditt paket.

Don't

English

Identify with BankID

Before you ask someone to pick up your parcel, a BankID identification is required from you.

Anyone with the link can pick up your parcel when you have shared the link.

Swedish

Identifiera med BankID

Innan du ber någon annan att hämta ut ditt paket kräver en identifiering med BankID från dig.

Vem som helst med länken kan hämta ditt paket när du vad har delat länken .